Take just a short time to consider the #greatimpact projects that Walmart are involved in, they had 245,000,000 happy customers in 2014:
“At Walmart we believe we have an opportunity and a responsibility to make a difference on the big issues that matter to us all. Issues like preserving the environment, fighting hunger, empowering women and providing access to healthy, affordable food. Walmart is driving meaningful change in a way that no other company can. And we’re committed to using our size and scale to help the world live better.”
How powerful is that, even more these are basic ideals that every business could / should have no matter how small.
IMPACT: Too many to mention in one post, not sure where to start on this company. What about their economic impact? Each week, more than 245 million customers and members visit nearly 11,000 Walmart stores under 71 banners in 27 countries and e-commerce websites in 10 countries, Walmart employs 2.2 million associates worldwide.
Impact Marketing is about individuals and businesses showcasing / promoting to their community of consumers the positive impact they are working on within the community in which they operate (local or global) or within their business operations.
Clydesdale Bank in Scotland has a large economic impact through the UK with over 9,000 employees, more than 300 branches, and a network of over 70 Financial Solutions Centres, servicing 2.6 million customers.
One exciting project that attracted the attention of Impact Embassy is Wild about Scotland a Clydesdale Bank partnership with the Royal Zoological Society of Scotland (RZSS), delivering an outreach education programme on Scotland’s natural habitat, via a bespoke double-decker bus.
The bus launched on August 29th, 2014 in Whiteinch, Glasgow. A dedicated team of four from RZSS delivers lessons, aimed at primary school aged children, across the communities of Scotland.
The programme focuses on Scotland’s native species, habitats and environment. It includes practical, fun lessons that support the National Curriculum for Excellence (CfE). The lessons connect children to Scotland’s native species and the important part they play in the wider biodiversity across Scotland. Lessons cover beavers, mini-beasts and the Scottish Wildcat (Highland Tiger).
Helen Page, Customer Experience and Marketing Director at Clydesdale Bank, said: “RZSS makes a vital contribution to the conservation of Scotland’s wildlife through both direct preservation and through their commitment to educating the public on endangered species, habitats and ecosystems.
The Wild about Scotland team will contact schools directly to arrange lessons and also respond to enquiries via a registration process. To view the Tour Schedule please visit rzss.org.uk/wildaboutscotland or #wildaboutscotland.
IMPACT: The lessons through this partnership help engage a younger generation to Scotland’s wildlife not just in forests or “wild areas” of Scotland but in various habitats, including their own back gardens, and explain how all species are interconnected in some way, and reliant on each other for their existence.
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